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Fit & Fold


Services: Branding, Logos, Visual Identity, UX/UI

After establishing the foundational elements of the brand such as the logo mark, typography, and potential color palette, I now developed a brand guideline. Fit & Fold is a custom clothing and eco-friendly textile and outfit manufacturing fashion company. Fit & Fold uses fibers like cotton, hemp, and linen as their prefered materials. They also use natural textiles instead of synthetic ones. In production, Fit & Fold uses water-efficient drying, reduce chemicals, and practice upcycling clothing. Fit & Fold can be described as contemporary, design-oriented, and innovated.  








Project Overview


This project aims to revolutionize the fashion industry with eco-friendly designs that combine sustainability, style, and individuality. Fit & Fold creates custom, ethically-produced clothing, empowering clients to express their personal style while supporting sustainable fashion practices. The brand voice of Fit & Fold is original and transparent. Fit & Fold promotes sustainable fashion by informing the fashion community. They create original designs that make people feel good about the way they look, while also being able to be proud of the brand they support. 

Challenges


This project aims to appeal to its target audience, designers working for the brand that produce digital and print materials like advetisments. Fit & Fold will be positioned in the minds of consumers by being able to combine their unique designs, quality materials, and values of sustainability. All parts of the design must be cohesive and build on each other.

Results


The Fit & Fold logo consists of a wordmark. The tagline to Fit & Fold is “crafted with every stitch.” This tagline represents hand crafting items and being cautious with sustainable clothing production. Like many athletic brands, this logo is intended to be a form of quiet branding. Fit & Fold imagery and photography consists of various athletic model photoshoots. These advertisments strive to promote fitness and sports. Fit & Fold digital presence can be found through platforms like Instagram. Their mobile app allows for quick and easy purchases, as well as an important presence in the online shopping world of clothing brands.





*  i am julia kaminski  *   your new designer *  i am julia kaminski  *   your new designer  *  i am julia kaminski  *   your new designer  *  i am julia kaminski  *   your new designer   *  i am julia kaminski  *  your new designer  


let’s work


 juliausa04@gmail.com




julia kaminski 2025