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Fit & Fold
Services: Branding, Logos, Visual Identity, UX/UI
This project creates brand guidelines for the sustainable athletic brand, Fit & Fold. This project features various components such as logos, advertisments, mobile app, and store mockups. The design targets ideal audiences and creates an engaging brand presence. Each component is thoughtfully designed to connect with Fit & Fold’s ideal audience, blending performance-driven aesthetics with sustainability-focused values. The result is an engaging brand presence that feels energetic, modern, and adaptable.
Project Overview
This project aims to revolutionize the fashion industry with eco-friendly designs that combine sustainability, style, and individuality. Fit & Fold creates custom, ethically-produced clothing, empowering clients to express their personal style while supporting sustainable fashion practices. The brand voice of Fit & Fold is original and transparent. Fit & Fold promotes sustainable fashion by informing the fashion community. They create original designs that make people feel good about the way they look, while also being able to be proud of the brand they support.
Challenges
This project aims to appeal to its target audience, designers working for the brand that produce digital and print materials like advetisments. Fit & Fold will be positioned in the minds of consumers by being able to combine their unique designs, quality materials, and values of sustainability. All parts of the design must be cohesive and build on each other.
Results
The Fit & Fold logo consists of a wordmark. The tagline to Fit & Fold is “crafted with every stitch.” This tagline represents hand crafting items and being cautious with sustainable clothing production. Like many athletic brands, this logo is intended to be a form of quiet branding. Fit & Fold imagery and photography consists of various athletic model photoshoots. These advertisments strive to promote fitness and sports. Fit & Fold digital presence can be found through platforms like Instagram. Their mobile app allows for quick and easy purchases, as well as an important presence in the online shopping world of clothing brands.
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juliausa04@gmail.com
julia kaminski 2025